Brand, Design and Campaign

Integrated creative direction and design across outdoor, digital and print.

Billboard with the message 'Embrace New Horizons' and a background of a vehicle and bicycle, promoting Lookout Credit Union.
A forested mountain landscape with a wooden observation tower on top of a hill.

Lookout Credit Union

Developed and executed integrated 360° marketing campaigns designed to increase statewide awareness for a 28,000 member financial institution managing $298M+ in assets. Large format billboard and transit placements drove sustained visibility and supported membership growth. Lookout Point, a downtown park developed in partnership with the city, contributed to a 30 percent increase in nearby market vendor sales within six months of opening.

Billboard advertisement for Lookout Credit Union with the text 'The Guide To Your Financial Destination' and an image of a person holding a compass against a blue sky.
A city bus with an advertisement for Lookout Credit Union promoting financial guidance, featuring a person holding a compass and looking into the distance.
Billboard with a sunset scene showing a person riding a bicycle on a mountain trail, with the text 'Keep Life Adventurous' and a graphic of a forest and mountain landscape.
Billboard with the words 'READY. SET. EXPLORE.' and a photo of an adult helping a child climb a rocky hill outdoors, with trees and blue sky in the background.
Billboard advertising summer auto loans with a background of a road and scenic mountains.
An advertisement for auto loans featuring a scenic mountain road with trees and mountains in the background, and text encouraging getting road trip ready with auto loans.
A bottle of red wine labeled 'Lookout Cabernet Union' with a red cap, placed on a white surface with shadows and reflections from nearby glass bottles.
An indoor sign advertising a ribbon-cutting event for Lookout Point on May 5th, from 3 to 7 PM, at 115 S. Arthur Ave., Pocatello, Idaho. The sign features a map of the area.
Two Lookout Point Food and Drink Vouchers with a blue background, yellow text, and a logo of a lookout tower and trees in a circle, placed on a dark surface.
An Instagram post by @lookout.cu promoting free access to over 30,000 ATMs nationwide. The design features a blue background with leaf and sun illustrations, and orange text with a dotted line and map pin indicating the location.
A storefront window with an advertisement for custom business banking. The ad features a smiling woman putting an 'OPEN' sign on the window and includes text directing viewers to visit lookoutcu.com for more information.
Collection of stickers with positive and motivational messages on a wooden surface, including themes of community, voting, reading, donating, hiking, communication, friendship, space, kindness, and feeding the hungry.
A white water bottle decorated with various stickers, including a smiley face wearing a hat, a space-themed sticker, a speech bubble that says 'I'm a Ranger,' a sticker that says 'You've Got Skills,' and a sticker that says 'I Voted,' set against a y
Interior of Idaho State University with a large poster of a smiling man, the words 'CREATE' and 'Design your future', and Georgia Tech logo on the wall.
A cityscape with a mix of buildings and trees, with a mountain in the background during daytime.

Idaho State University

Cross platform campaigns supporting recruitment, campus pride, and institutional visibility, including contributions to a statewide institutional rebrand rollout. Content strategy and digital initiatives drove approximately 35 percent growth across primary university platforms, while coordination with eight academic college marketing teams ensured consistent messaging across prospective student touch-points.

Digital billboard displaying an orange and black graphic with images of a woman in a graduation cap, autumn leaves, and an indoor concert scene, promoting '@ISUARTSLETTERS' and the message 'CONNECT' in bold white letters.
Billboard advertisement for Idaho State University featuring a black and white photo of a woman smiling, with large orange text spelling 'DREAM' and the phrase 'Realize it here.' underneath.
Billboard with Idaho State University logo, a black and white photo of a smiling woman, large orange text saying "THRIVE," and smaller black text saying "Own what's ahead." in front of a brick building.
A poster in a glass display case advertising a promotion where each swipe supports Idaho State University. The poster features a young cheerleader with a pom-pom, the text "ROAR WITH EVERY PURCHASE," images of two credit cards, and the Idaho State Un
A billboard on a building wall featuring the Bengal logo, with the text 'Bengal logo nationally ranked #8', and the Idaho State University logo in the bottom left corner.
Billboard advertising Pocatello, Idaho, with text inviting people to get their boots to Pocatello, featuring a photo of a person inside a wagon and mountains in the background.
Side profile of a woman wearing a large white cowboy hat, outdoors in natural sunlight, with a countryside background.

Pocatello Chubbuck Tourism

A regional destination campaign targeting travelers along the I-15 corridor, with billboard placements near Tremonton, Utah reaching tens of thousands of daily drivers. Outdoor creative increased visibility and interest in Southeast Idaho tourism.

Billboard for Pocatello - Chubbuck Visitor Center, Exit 67, with a woman sitting on a hillside at sunset, wearing a cowboy hat, and the Idaho tourism logo.
Two concert tickets for Ashley McBryde's 'The Devil I Know Tour' on March 27 at 8 PM, seated on a pink fabric background. The tickets feature an illustration of a woman wearing a cowboy hat and riding a horse, with barcode and seating information.
A brochure titled 'Discover Pocatello' resting on a wooden bench. The brochure features an image of a woman wearing a hat, sitting outdoors during sunset in a natural setting, with the Idaho's hidden gem logo.